True Application Experience

Creative Direction | UI/UX | Branding | Strategy

SpinTech is the exclusive North American dealer of Neidlein tool tip products, one of the most dominate within the industry. The task was to create an innovative and unique online presence for the company, reflecting their growth, capabilities and values while upholding the Neidlein product family.

Strategy

The strategy developed for SpinTech would aim to reinvent their online presence to reflect their ongoing emergence as a force in their industry sector. While the previous website was somewhat lacklustre, the new site would showcase their vast capabilities through an impressive aesthetic and engaging user experience aimed to generate quote leads.

In terms of design, a focus was emphasised on promoting the SpinTech brand through strong imagery and typography that would reflect their brand and vision. The website would also incorporate a responsive design with numerous HTML5 interactive elements to encourage exploration and promote content in a more interesting manner.

Execution

We took advantage of outstanding photography to develop a highly visual experience of the SpinTech brand promise on the homepage and throughout the website.

Navigating through the website, the user is presented with deep insight into the company, its background, services and capabilities with highly bespoke page structures to promote content and engage the audience.

Careful consideration is given to the structure, navigation and ways in which the audience wants to interact with the website across any device.

The abilty to build your own custom face head or dead head driver is the first digital experience of it's kind.

This feature alone provided SpinTech with a significant advantage over their competition and further supporting their end user.

Outcome

The outcome represents a huge leap forward for SpinTech and their online communication, better reflecting the company's capabilities, experience and position. The new website elevates the SpinTech brand and delivers a fantastic user experience on all devices, while the rich content backed up with unique design elements and custom build quote forms, helps to promote core information to key audiences.

The end result is an innovative approach for this leading tool tip and support company, and sets a platform for growth well into the future. The SpinTech website carries the brand confidently into the digital space as they build on the vision of the founding generation and look ahead to the future and the growth of the company.